You may not have realized that I've spent the past 12 years helping businesses, individuals, and corporations of all sizes harness the power of digital marketing to find successful and smart digital strategies.
Are you a small business owner looking for some helpful tips on your digital marketing strategy this year?
Here are a few of my smart digital strategies for small business owners looking for success in 2019:
- Own your own website and make sure it tells your brand story - so many new business owners think they can rely on a Google Business Listing or a third-party marketplace shop as their primary real estate. The reality is, if you don't invest in your own digital footprint, you could be at the mercy of those third-party platforms; their changes, their algorithms, or worse their departure. Buy a domain name and build a simple website for your customers to find you.
- Don't neglect mobile users - now that you have your own website, make sure it is designed for mobile users. Over 70% of users are accessing the Internet from their smartphone. Make sure your new website is easy for mobile users to find what they want and your brand looks good on those smaller screens.
- Content continues to be king - we've been saying it for years... but it is true! Content, now more than ever, is critical for many reasons. It helps you tell your story. It should provide value to your audience. The search engines love fresh content. Content comes in many forms - video, blog posts, guides/ebooks, emails, quizzes, and so on. Find a format that speaks to your target audience. Develop a few pieces that highlight's your business's unique selling proposition and helps buyers make a decision for your product or service.
- Build your email list - if you don't have a sign-up form or subscribe now call-to-action on your site, consider adding this today! Building your email list helps you develop an audience who has given you permission to speak to them via their inbox. Perhaps you take some of that content and use it as a lead magnet. Find something of value and offer it in exchange for your website visitor's email address. Over 98% of most website traffic will leave without taking action...make it easy for them to sign up to hear from you in the future.
- Embrace email automation - now that you are building your email list, don't forget about the follow-up. Email automation creates digital customer journeys that help keep your audience engaged and moves them closer to the buying decision. Create an email automation strategy that steps your audience closer to doing business with you.
- Build an expert team - digital marketing is not a set-it-and-forget-it strategy. With all of the newest tools and ideas, digital marketing is an ever-evolving part of your business plan. Be sure you find the right team to help you.
If you or someone you know is looking to better understand smart digital marketing strategies, check out Smart Girl Digital, a digital marketing agency for small and medium business owners. We can help you take your business to the next level with a variety of digital services focused on harnessing valuable content and strategic automation to builds a revenue-generating funnel strategy. It is like having a virtual Marketing Director for your organization without the cost and overhead. Get smart with your digital marketing strategy - hire Smart Girl Digital for your next marketing campaign!
Until Next Time,
Katie
PS - I offer free 30-minute mini-marketing audits if you aren't sure where to start. Check it out!
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